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She appeared in profiles for major media organizations and eventually made a much-cited appearance on David Letterman's show.
But for all of the mainstream hype, Jennicam's appeal was decidedly NSFW.
Lotts is a social media star in the truest sense of the word.
She is one of a growing number of independent, live streaming video personalities who can make thousands of dollars in just a few hours broadcasting mostly unremarkable acts for a captive internet audience. Lotts is a cam girl, part of a booming at-home workforce made up of young women -- and a few men -- who are upending the adult entertainment industry and social media at the same time.
These studios provided, and still do outside of the US, access to a safe space as well as the means to stream.
Signing up for services like My Free Cams, Flirt4Free, or Chaturbate, which are essentially platforms like Facebook or Snapchat, is simple.
You Tube launched its live video service in 2010, followed by Facebook and Twitter in 2015 and Instagram in 2016.
The big social networks have put their money on live video but anyone working in the adult cam industry could have told you: It's been a safe bet for years.
Once you've filled out a web form, verified your age and agreed to the service's terms and conditions, you can immediately start streaming to a limitless audience of viewers seeking human connection and, of course, sexual release.
With the right tools and an ID that says they're 18 or older, these 21st-century push-button celebrities don't even have to leave their bedrooms to make a living, and they all have one woman to thank.