So copywriters and content marketers refuse to make that sacrifice.
My client then went out and had his own superior design manufactured for his exclusive use. Strangely enough, the same thing happens with writing. You’ll feel a stack amass in your hands, instead of ending up with a fistful of nothing.You could tell me what a jerk she is — that she flirts in front of her husband and watches bad TV. You: She called the Boy Scouts a fascist organization.Me: Well, she’s entitled to her — You: On Halloween? You have to be willing to tell one small sliver of your story powerfully, instead of trying to summarize the whole experience in the neutered grays of abstract generalizations.